What is research?
To research something is to investigate a topic with the intention of finding information to develop upon. You will often approach your research task with a research question, this is the question that all of the research you gather together will give the answer to. Before creating any type of product in media you must do research beforehand so that you have something the base your idea upon. If you go into a project without any research, your product is more likely to be unsuccessful than if you do research beforehand.
Primary Research
Primary research is new research that is up to date and relevant to your exact research question, you can do primary research yourself or as part of a team so you can define exactly what needs to be found out.
Secondary Research
Secondary research is making use of the information that has already been studied before however with secondary research you must always credit the source as well as being careful that the information is answering your research question.
Audience Research
Audience research is collecting information from a specific demographic based on factors such as: age, gender, ethnicity, location or religion to find out what appeals to them and what they’re looking for.
Market Research
Market research is looking at what the market already has to offer and what is popular with different demographics, if you know what is successful or unsuccessful in the current market you can use this as a bass for your own product.
Production Research
Production research is the research that helps you discover the resources, materials and permissions you will need to make your product possible and suitable for the market and demographic you want to target.
Qualitative and Quantitative Research
If you want to know people opinions and their comments on products and topics then you will do qualitative research and if you want fixed answers like figures and statistics then you would do quantitative research.Primary Research
Primary research is new research that is up to date and relevant to your exact research question, you can do primary research yourself or as part of a team so you can define exactly what needs to be found out.
Secondary Research
Secondary research is making use of the information that has already been studied before however with secondary research you must always credit the source as well as being careful that the information is answering your research question.
Audience Research
Audience research is collecting information from a specific demographic based on factors such as: age, gender, ethnicity, location or religion to find out what appeals to them and what they’re looking for.
Market Research
Market research is looking at what the market already has to offer and what is popular with different demographics, if you know what is successful or unsuccessful in the current market you can use this as a bass for your own product.
Production Research
Production research is the research that helps you discover the resources, materials and permissions you will need to make your product possible and suitable for the market and demographic you want to target.
Primary Research- Pros&Cons
For each type of research there are pros and cons. Primary research is done using questionnaires, focus groups and surveys. It can be very accurate and specific for the exact question you want to answer, however if you don’t make your questions clear or clearly present what the aim of your research is, it may be misinterpreted therefore the information you collect may not be useful. With primary research you need to be very organised and make sure that information doesn’t get lost and you need to be sure that you will have all the information you need, when you need it.
Secondary Research- Pros&Cons
Secondary research can be found on the internet, news reports, magazines and books. It’s is a good method because you can see how products have developed and changed over time from the point of view of different sources though secondary research isn’t always reliable, it is often false information and can also be very biased which may be helpful or unhelpful depending on what you’re trying to discover.
Audience Research- Pros&Cons
The pros of audience research, which is done similarly to primary and secondary research, is that you can collect information from the specific people you’re trying to target meaning that your research process will be more to the point but if you just collect information from a specific demographic you may isolate your product from appealing to any other demographics.
Market Research- Pros&Cons
Market research is done by doing similar things to primary and secondary research as well as price analysis, marketing maps and identifying trends. It is very necessary and helpful to do market research because it helps you to discover whether your product will sell, however at this point you may get a lot of mixed views and reaction and worst of all you may get a bad reaction, your product may not meet the markets requirements meaning that you’d have to start again and work on changing it.
Production Research- Pros&Cons
Production research is done at the beginning and the end of building a product. It is similar to market research in the fact that if you are unable to get hold of the resources and funding you need then your product won’t be able to go ahead although if you are successful then you can go ahead with post production and expanding on drafts and pilot episodes.
Secondary Research- Pros&Cons
Secondary research can be found on the internet, news reports, magazines and books. It’s is a good method because you can see how products have developed and changed over time from the point of view of different sources though secondary research isn’t always reliable, it is often false information and can also be very biased which may be helpful or unhelpful depending on what you’re trying to discover.
Audience Research- Pros&Cons
The pros of audience research, which is done similarly to primary and secondary research, is that you can collect information from the specific people you’re trying to target meaning that your research process will be more to the point but if you just collect information from a specific demographic you may isolate your product from appealing to any other demographics.
Market Research- Pros&Cons
Market research is done by doing similar things to primary and secondary research as well as price analysis, marketing maps and identifying trends. It is very necessary and helpful to do market research because it helps you to discover whether your product will sell, however at this point you may get a lot of mixed views and reaction and worst of all you may get a bad reaction, your product may not meet the markets requirements meaning that you’d have to start again and work on changing it.
Production Research- Pros&Cons
Production research is done at the beginning and the end of building a product. It is similar to market research in the fact that if you are unable to get hold of the resources and funding you need then your product won’t be able to go ahead although if you are successful then you can go ahead with post production and expanding on drafts and pilot episodes.
Media producers always need to research when thinking about developing a new product because their product needs to stand out from everything that already exists to sell and because even more popular than the rest. They need to find out about market gaps and audience needs and success amongst other products so that they are well informed and capable of tackling the problems they face as they will be aware of similar problems that may have happened in the past. Although researching may be time consuming and a long process to do, I feel that it all completely necessary. Researching means that when you face problems you will know how to go about solving them and always link back to the information you have gathered. If you were to just base a product upon what you wanted personally, you would be unsuccessful in the market as the main point of creating a product is delivering exactly what the audience wants.
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