Marie Claire is a popular women's magazine that focuses on fashion, celebrities and lifestyle. I have decided to aim my political multipage document towards young females so by looking at the features of magazines in general that are aimed at females will help me to discover what the female audience are attracted to.
The headline is written in the trademark Marie Claire font so that regular readers will automatically notice it on a shop shelf and also non regular readers will recognise the repeated style which may intrigue them to purchase and read the magazine. The headline is pink which matches the colour scheme of this months issue of the magazine, the colour scheme will change to compliment the cover image and in this case the pink text used ties in with Pixie Lott's pink toned make-up which is visually pleasing as the text and image compliment each other to look professional and neat. Pink is the stereotypical colour which is used to target a female audience and the use of pink almost automatically suggest that the audience of the document is strictly just female. As my document is primarily going to be aimed at females but most of the information will also be relevant to males I don't want my main colour scheme to be pink but I would consider experimenting with a purple colour scheme.
Buzzwords 'Best' and 'Life Changing' are used on the front cover, they are used to attract your attention to the articles inside the magazine and emphasise the interest and importance of the articles. The reader knows that the story won't be life changing but by seeing the words written down they are likely to want to discover how great the information really is. Buzzwords are very affective because they make the reader question whether what they're about to read really could be the information they've been wanting to know for a long time. The use of buzzwords makes the magazine publishers seem confident about their content so I would like to use buzzwords on the front of my political document as I think that they will be good at adding interest to a topic that is usually considered boring.
The cover line on the front of the magazine is 'Fashion Forecast' followed by a smaller strap line that reads 'Cool spring trends- plan your new look now'. When I read the cover line and it's strap line I noticed that alliteration has been used throughout, alliteration is attention grabbing and also cuts down bulky sentences as what 'Fashion Forecast' really means is 'this is what we will predict will be in fashion'. The strap line underneath also has an alliterative feel with the 'plan your NEW look NOW' continuing with the subtle alliteration keeps the strap line snappy and interesting rather than too informative. A large amount of information is unnecessary on the front cover as the aim of the front cover is to encourage the reader to want to read what is inside the magazine, so if the explanation on the front cover was too in depth then the reader may not open it up.
The most effective style for a women's magazine is to have a large, attractive image and minimal text that is punchy and intriguing. Marie Claire's cover is appealing to a female audience firstly because of the colour scheme and secondly because of the way they tease the reader into wanting to read more about the segments advertised on the front cover. A casual, gossipy tone is used to sound friendly and inviting and although my political document is on a more serious topic than women's gossip, I think that if I create a chatty and casual tone the audience won't feel as pressured to try and take in lots of serious information.
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