Using Survey Monkey I created a questionnaire to find out what young peoples opinions on multipage documents are in order for me to take on information about how I can design my political multipage document to interest young people.
21.3% of the 14 people I gave the survey to are old enough to vote. The other 78.7% are not yet eligible to vote but are all eligible to vote. Therefore I still find their opinions on what they want to see in a multipage document helpful as in a short amount of time they will have the chance to vote, and young people should be encouraged to vote and understand voting from as young as possible so they know what to do when the time comes.
57.1% of the people I collected results from were male and the other 42.9% were female. This is a fairly even balance, enough for the results to be unbiased when discovering the most popular magazine in the sample of young people.
No one in the sample of young people read magazines daily, which is a likely result as most magazines are released weekly or monthly. Only 7.1% of the sample reads a magazine weekly and 28.6% read a magazine monthly. The fact that over quarter of the sample I asked read a magazine monthly shows that it's likely they would still be interested in engaging in a multipage document even though there is large amounts of information about anything you want to know online and on the television. Although over half of the people in the sample rarely read magazines, by looking at the results of what interests them about a multipage document, it is possible to create a document that they will be drawn to and engage in the information that the document includes.
I asked the sample what their magazine of choice is in order to choose a magazine to look at as part of a focus group. I was expecting for more than one person to like any specific magazine but my results show that everyone in the sample has a different magazine of choice. However there are similarities with the genres of the magazines. 42.6% of the sample would choose a women's gossip/fashion magazine and two people from the sample prefer music magazines. From these results, for my focus group focusing on the appeal of magazines, I will choose a popular women's magazine and a popular music magazine.
Half of the sample prefer magazines with more images than text and just under half of the sample prefer and equal balance of text and images and only 1 person prefers mostly text. To me this information tells me that my document should have lots of images but enough text to make the point of the images clear and relevant.
Just two more people in the sample prefer vibrant colour over subtle complimentary colour, so in terms of colour on my multipage document I will experiment with different designs, some with brighter colours and some where the colours are more subtle. Choosing the colour scheme may come naturally when choosing the images for the document, I think the colours used should compliment the colours in any photographs or images so nothing clashes.
Just under three quarters of the sample haven't ever seen or read a political document however over a quarter of them have. The people who haven't read one may find them uninteresting or unappealing. If a political multipage document was aimed specifically at young people they may show more interest and engagement.
As a conclusion of my questionnaire results I have decided that I would like to make a magazine aimed at females as my political document. From my results, the most popular magazines are women's magazines therefore I think women would be more likely to pick up and read a magazine. I decided against making a leaflet as people often see them as rubbish and throw them away as soon as they receive them and I decided against an online publication as most teenagers go to the internet go to the internet to escape and have fun so they would rather be on social media or watching video clips whilst online rather than reading information about politics.
Showing posts with label Questionnaire. Show all posts
Showing posts with label Questionnaire. Show all posts
Thursday, 18 December 2014
Thursday, 4 December 2014
Extracting Data
At the beginning of out politics project we asked people around the college some questions in the form of a questionnaire.
Here is a link to the original questionnaire.
Everyone in the class asked as many people as they could and then we all typed our individual results into a group table to get a wide range of data to extract information from.
Here is a link to the original questionnaire.
Everyone in the class asked as many people as they could and then we all typed our individual results into a group table to get a wide range of data to extract information from.
The majority of people access their political information online, shortly followed by a similar amount of people who don't access political information at all. These are results that I would've expected as the age demographic we asked which was people of ages between 16-25, use the internet for as much as they can rather than watching television or physically reading a news paper. The internet is the most convenient, immediate and free way to access information at any time. Also I'm not surprised that many people don't access political information at all as most teenagers probably find politics boring and feel as they wouldn't have an important influence when it comes down to making decisions for the country.
Looking at the amount of people we asked who don't access any political information at all, I am not surprised that over 40 people, which is the majority of the people we asked, don't support a political party at all. There are under 10 people who do support a political party and 1 person who can't decide whether they do or not, however this 'undecided' vote seems to me that the person doesn't support a political party because if they did they would have said yes. Again, I think that the majority of the young people don't support a party as they find it boring accessing political information, therefore they aren't well informed about a specific party to say that they definitely support one.
When looking specifically at the difference between the amount of males and females who support a party I expected there to be more of a contrast. The results are almost exactly the same in fact. I am not sure whether I expected more males or more females to support a political party but I would've expected one gender to be more interested in politics. Perhaps the results would've been different if we asked people from specific courses that we decided. For example I would expect the majority of Sport and Beauty students to not support a party but I would expect many more people on the Business or English course to support a party.
Extracting data from this table was more difficult than I expected it to be. Because the data was recorded by a whole class of people, everyone had their own method of inputing the data. Some difficulties occurred when a question with an answer that should've been a number from 1-5 'How much do you know about politics? (Rate 1-5)' was answered with "a good amount" because of badly recorded data like this, it meant that I couldn't create a able straight from the spreadsheet as it didn't recognise it as reliable data.
If we were to do a group collection of data again, extracting data at the end would be more successful if we decided at the beginning that everyone must input the data in the same way. This way, we would be able to make graphs directly front the spreadsheet which would saved time and make the information more reliable.
Thursday, 13 November 2014
Mini Research Project- Primary Questionnaire Results
I gave my questionnaire to 14 people from group A and group B, both male and female, to answer so I could get a good range of results.
I expected similar results to this for this questionnaire, as almost everyone will be exposed to Youtube videos most days even if they’re unaware of it. For example, there are a lot of direct links on Facebook and Twitter to youtube videos that play automatically as you scroll down your news feed therefore most people will view a Youtube video without going directly to Youtube and searching for a video on a specific topic.
‘Vloggers’ are now becoming some of the highest subscribed to channels on the whole of Youtube. They will typically speak about everyday topics like what they enjoy, what annoys them, the products they recommend and some of these vloggers even go as far as filming everything they get up to each day just to share with the internet. There are vloggers out there to suit almost any audience although discovering the vlogger that is right for you is a little harder than just searching for a music video or a cheat for a level on a game. The result of this question doesn’t surprise me as I am aware that a lot of teenagers are very interested in vloggers and dedicate a lot of time to watching their online content, however, I am also aware that a lot of teenagers haven’t discovered the vlogging side of Youtube as they don’t spend enough time just browsing Youtube, mainly just typing in the exact video they want and watching just that.
There was another option in this question which was gaming, as I am aware that gaming channels, like PewdiePie who has over 31 million subscribers, are some of the most popular channels on Youtube. No one within the group of people I asked chose gaming as the type of video they spend the most time watching on Youtube but this doesn’t mean that my results were inaccurate it just means that gaming videos may be more popular with a different age range or people from different parts of the world like China that has a very popular gaming culture. The most popular genre of Youtube video with the group of people I asked is music which isn’t surprising as it is a quick and free way to watch music videos and find almost any song you want, whenever you want. It doesn’t involve having to sign up or creating a playlist, however you can do so if you want. So it’s an easy and widely accessible way to listen to and find new music.
Over three quarters of the people who answered my questionnaire are familiar with who Zoella is, even if they aren’t a dedicated fan or viewer, most of the group are aware of who she is. If I asked this question a few months ago I would have expected less people to know who Zoella is but in the past month she has released her own range of bath products, has her own advert on TV, has her face on billboards nationwide and an advertisement for her Youtube channel is often featured on the Youtube homepage whether you’re subscribed to her or not and whether you have your own Youtube/Google account or not. All of this exposure means it’s unlikely that anyone hasn’t seen her name or face pop up at least once during their time on the internet, watching television or walking down the street.
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