Researching Public Information Films

This is a public information encouraging people to make more complex passwords that are simple to remember. The voice over is enthusiastic and clear and starts by telling the viewer the simple facts about the common mistakes people make when creating a password. The voice over doesn't use any jargon therefore the video reaches out to a very broad audience, even school aged children would be able to understand the video and learn from it. 

It isn't dark and brutally shocking like a lot of videos on internet safety as I find a lot of internet safety videos try and scare you and put you off of using the internet making you feel as though nothing is safe. This video however uses simple tactics that just hint the problems that you may face, for example, a credit card belonging to 'Penny Less' which is a clever pun that will make the audience think and figure out the point that is trying to be put across. 

A positive attitude is enforced by this video through it's bright colours, simply designed animation and happy characters. Repetition is used to make the storyline clear and easy to follow as there is a problem in the beginning and a resolution at the end. The credit card pun was a good idea so it's repeated as the resolution at the end and the name is changed to 'Miss A O'Kaye', showing that the problem is simple and quick to alter.

As an end card to the video, the information about where to find out more about the campaign is given, for example, a website and social media links. This is helpful as people can click straight from the video to read more information and also find similar videos.