Thursday 13 November 2014

Mini Research Project- Secondary Research

Who watches youtube?


What are Zoella’s current channel stats and analytics? Including: views and subscribers.


This shows that Zoe’s channel is currently the 72nd most subscribed to Youtube channel in the world, meaning she is more popular than Lady Gaga’s official Vevo channel according to this website that shows the ranking of Youtube channels.


How has Zoe’s channel expanded in the past month?


The blue line shows the cumulative increase in views of videos on Zoe’s channel in the last 30 days. There is a positive correlation showing that the popularity of Zoe’s channel has been steadily growing in popularity with a couple of noticeable drops and fast increases. The quick increases are likely to be around the days that she uploaded a video.




This graph shows the cumulative growth of Zoe’s subscriber count over the past month. At the beginning of the month she had 5,994,449 subscribers and today she has 6,286,428 subscribers.





Zoe’s ‘Autumn/Fall Makeup | Gold Eyes & Berry Lips’ video is the 4th most popular beauty and cosmetics video this month. She has been beaten to the top spot by a video about how to get bigger boobs without surgery, this tells us that many people may turn to Youtube to seek advice because it is free and you don’t have to confront any ‘real people’.


What are the most popular channels on Youtube?


These are the 15 most subscribed to Youtube channels to according to http://vidstatsx.com/youtube-top-100-most-subscribed-channels. Zoe is at number 63 on this list. The majority of the channels in this top 15 are either music or gaming channels which shows that internationally, the most popular videos on Youtube are music and gaming videos.

Zoe is managed by a company called Gleam Futures. Gleam was founded in 2010 by Dominic Smales who is still the current manager of the team. They purely help Zoe as well as other Youtubers find opportunities in marketing and PR that will help Youtubers expand their channels and popularity, but they do not have any influence on the Youtubers content, they focus just on helping Youtubers get the best out of their channels.






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